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Maculture Digitals

About

Talent Pool

Many creatives work with Maculture Digitals. The major creatives that have a working relationship with it are Mac Kelly and Edi-Win Chenny. More creatives will be added to the talent pool as soon as the working relations are formalized, at least with a Memorandum of Understanding (MOU).

Mac Kelly

Mac Kelly

Afro Folk Hop

Mac Kelly is a Cameroonian musical artist and producer known for his unique Afro Folk Hop style. According to him, Afro Folk Hop is a music genre that blends elements of African folk music, hip-hop and other contemporary styles. He coined and popularized the term, materialized by the release of an album and an instrumental follow-up under that name in 2022.

Since 2006 he has been creating music centered on culture, patriotism and social issues. In March 2025 he incorporated Maculture Digitals as a limited liability company, becoming the founder and 100% owner of Maculture Digitals SARL, and holding 100% of all creative rights (composing, writing, performance, production and publishing) of all the musical tracks produced under his artist name Mac Kelly.

He looks forward to collaborations to fully monetize his catalogue, especially through sync and licensing (advertising, TV and radio).

What Afro Folk Hop sounds like

  • Fusion of old and new

    It mixes traditional African sounds, such as storytelling, vocals and instruments like drums and strings, with modern hip-hop production and beats.

  • Cultural expression

    It is a vehicle for cultural transmission, telling relatable, culture-rooted stories to new generations while keeping heritage sounds alive.

  • Uplifting themes

    While African folk music often touches on the sorrows of everyday life, it also expresses unity and happiness, elements that are incorporated into Afro Folk Hop.

Key facts

Origin
Donga & Mantung Division, North West Region, Cameroon
Genres
Afro Folk Hop, Afrobeats, Hip-Hop
Making music since
2006
Distribution
Online through CD Baby since 2016
SACEM member since
October 14, 2022

Discography

  • MacultureAlbum · 2008, updated 2010
  • FolkTaleAlbum · 2013
  • Afro Folk HopAlbum · 2022
  • Chances of Success: The Instrumentals, Vol. 2 (The Afro Folk Hop Era)Instrumental album · 2022
  • Beyond My Imaginations (BMI)Instrumental album
  • Signs of SuccessInstrumental album
Edi-Win Chenny

Edi-Win Chenny

Wisdom-driven rap and storytelling

Edi-Win Chenny is a Cameroonian hip-hop artist and songwriter known for his wisdom-driven rap music and storytelling. He is from the Donga-Mantung Division in the North West Region of Cameroon.

A former school teacher who moved into banking and microfinance, he pursues music part-time. His music focuses on real-life lessons, wisdom and social commentary rather than the obscene or hyper-sexualized themes common in commercial trends.

Key facts

Real name
Edwin Chenny
Origin
Donga-Mantung Division, North West Region, Cameroon
Style
Real-life lessons, wisdom and social commentary
Popular tracks
Lullaby (feat. Mac Kelly), Choh Chu, Ribakeh, Ntangu, Dangote

Discography

  • Want 2 Know (with Keyhansom)Single, launched in Yaoundé · 2019
  • Word 2D WiseAlbum · 2023